The New-Variety Shortlist: Winter Standouts to Reserve Before They're Gone
Every winter season the same thing happens: the standout new varieties sell out first, and the buyers who booked early walk into the season with a differentiated bench while everyone else scrambles for leftovers. We're heading into exactly that window now. The newest introductions on our winter list are already drawing interest, so this week we're building the pre-book shortlist around the pieces most likely to go deep on backorder — the ones worth reserving today.
Lead With the New Berries — The Category Driving Winter Demand
Berries remain the heartbeat of a winter program, and the market has moved decisively toward frosted, sugared and glittered finishes that read as seasonal without tipping into kitsch. Our newest introductions hit that mark. The Berry Hawthorne Spray in Sugared Dark Blue and Sugared White brings the dusty-blue palette that designers keep asking for, while the Berry Hawthorne Spray in Dusty Blue gives you the un-sugared version for softer builds. For the classic red story reimagined, the Berry Ball Sugared 100mm Red and Berry Ball 100mm Red are clean, modern focal clusters.
On the statement end, the Berry Pomegranate Spray Sugared in Burgundy/Gold and Metallic Red carry real presence in a tall container or mantel, and the Berry Rosehip Spray Burgundy and Berry Gooseberry Spray Dark Red lean into the deep, moody tones trending across winter floral. For glint, the Berry Spike Branch Glittered Multi-Color in Blue, Gold and Pink lets you merchandise a quick color pivot off one shape. These are the first-to-sell items — reserve depth now.
Metallic and Preserved Foliage: The Backbone of the Modern Palette
The dark-and-moody aesthetic sweeping collectible houseplants is showing up in cut and faux foliage too, and our new metallics answer it. The Olive Leaf Spray in Metallic Bronze, Gold and Platinum gives you a three-way palette off one silhouette, and the Eucalyptus Leaf Spray Faux Metallic in Blue and Champagne extends that into the season's cool tones. For preserved texture with a wine-dark edge, the Eucalyptus Silver Dollar Preserved Merlot Bunch is a designer's piece that photographs beautifully.
Don't overlook the Holly Leaf Spray Faux Metallic Platinum and Frosted Green, or the Bayleaf Ball Spray Platinum — all built to anchor arrangements the way a gold winter conifer anchors a bed outdoors, drawing the eye when everything else has gone quiet.
Statement Accents and Finished Goods Worth Booking Early
A few new accents deserve a line on every order. The Apple Faux Sugared Red and Pomegranate Faux Iced Champagne give fruit-forward builds instant polish, while the Mixed Antler Spray and Jingle Bell and Pine Cone Spray Rustic cover the lodge-and-naturalistic looks. The Ribbed Mercury Ornament Ball in Bronze, Burgundy and Champagne pairs effortlessly with the Mini Mixed Ball Picks for fast container add-ons.
On finished goods, lock in the new wreaths before they thin out: the Balsam Cedar Red Pine, Blue Frost, and Ornament Ball Red, plus the Merry Berry Mantlepiece garland for retailers who want a ready-to-sell statement piece. The Birch Lights Red Battery Operated adds the glow element that keeps winter displays selling after dark.
Last Call on Fall
Before you close the book on this season, there's still fall inventory moving: Heuchera in Crème Brulee, Fire Chief and the Northern Exposure series, ornamental Kale Rubybor and Glamour Red, and naturalistic accents like the Maple Leaf Spray Burgundy, Bell Cups Copper and Okra Green Dried. Grab what you need now, then shift your focus to reserving the winter standouts above while depth is still available.
